The 20 Best Moments From Deadpool’s Brilliant Marketing Campaign

14) The Actual Trailer

Let’s just save some time and list the most awesome moments from this trailer in bullet point form.

• “Don’t make the super suit green… or animated!”
• “...Like a less angry Rosie O’ Donnell.”
• Brown pants.
• “Cue the music.”
• Orgasmic gun smoke.
• Avocado love-making.

If this trailer doesn’t sexually arouse you, then I don’t know what will.

13) Poop Is Never Not Funny

Recent years have seen the rise of a new language, one that could rival both English and Chinese in the international market and that, ladies and gentlemen, is the emoticon. Why use actual words when cute little pictures will suffice?

Deadpool clearly took this to heart, putting up a billboard that… well, it’s pretty self-explanatory if you look at the picture above, but what’s really great about this is that anyone who doesn’t know what Deadpool is would just look at the billboard and see poop. That’s it. Genius.

Reynolds had this amusing anecdote to share in the picture’s caption; “I remember saying to Fox marketing, “You don’t have the balls to put that up as a billboard.” Evidently… they have a very crowded sack.”

12) Halloween

Deadpool may be rated R, but a few lucky/potentially damaged children had the most memorable Halloween of their lives last year when Wilson popped by to give them some lessons in crime-fighting.

Highlights of the clip include a Stevie Wonder jibe and tips on how to stab people effectively while on a swing, but you really have to give the kids credit for playing along so well.

Hopefully the money they made from this will help bail the children out of whichever youth detention centre they ultimately end up in.