The 20 Best Moments From Deadpool’s Brilliant Marketing Campaign

6) Cl-IMAX

When one first thinks of IMAX screenings, the culinary Mexican treat known as chimichangas may not immediately come to mind… unless you’re Deadpool, that is. The incredible news that the Deadpool movie would be shown at IMAX cinemas was accompanied by some first class teaching, educating us all on the similarities between our brains and chimichangas, because… Deadpool.

5) Weapon X-Files

The X-Files and Deadpool both have more in common than you would initially think. Both were involved in a project code-named X, both were treated poorly in their last cinematic appearances and both have returned to the forefront of popular culture, taking names and generally kicking ass…

Which still doesn’t fully explain why Deadpool tweeted out a couple of pictures with the captions, “The Merc Is Out There” and “Weapon X-Files: Scientists fit Wade Wilson with adamantium genitals. Coming (never) to Fox.”

Oh. It’s because they’re also both weird as f**k.