9) Edge Of Tomorrow Bombed At The US Box Office
Edge of Tomorrow grossed less money on its opening day than Oblivion. Take a moment to let that sink in. Tom Cruise’s incredible return to form this year was less successful domestically than his previous sci-fi epic, which had been derided by critics worldwide. While Edge of Tomorrow did manage to recoup some success on the global market, the film’s failure to open big at the US box office prompted a number of critics to suggest that Cruise’s career is now on a downward spiral.
Do movie stars still have the charisma to draw in huge audiences for original movies, or has the balance of power now shifted permanently towards more recognizable properties such as The Hunger Games and the Marvel Cinematic Universe? If we look solely at Edge of Tomorrow, there are two key issues at play.
First, audiences may have become tired of Cruise predictably releasing yet another sci-fi summer blockbuster, particularly as Oblivion had been so disappointing, but the more likely reason for Edge of Tomorrow’s lacklustre response is down to its name. Despite saturating moviegoers with posters, trailers and TV spots, the title Edge of Tomorrow ultimately meant nothing to audiences and was unable to pull in the crowds.
