Avengers: Endgame

China Could Ban The Avengers Movies Due To Hong Kong Protests

As the most commercially successful franchise of all-time, it's not a shock that the Marvel Cinematic Universe is massively popular in China, the world's fastest-growing market for cinema. The last thirteen installments in the series have each earned in excess of $100 million in the nation, even if there's no sign yet of Black Widow, Shang-Chi and the Legend of the Ten Rings or Eternals making it past the censorship board.

As the most commercially successful franchise of all-time, it’s not a shock that the Marvel Cinematic Universe is massively popular in China, the world’s fastest-growing market for cinema. The last thirteen installments in the series have each earned in excess of $100 million in the nation, even if there’s no sign yet of Black Widow, Shang-Chi and the Legend of the Ten Rings or Eternals making it past the censorship board.

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However, the numbers have more than proven that Chinese audiences are mad for The Avengers above all else. Joss Whedon’s opening team-up may have brought in a relatively meager $86 million from local theaters, but fast forward just seven years and the Russo brothers’ Endgame topped out with just a shade under $630 million. Unfortunately, the Hong Kong protests may end up with Earth’s Mightiest Heroes being banned altogether.

A new national security law has given Hong Kong’s chief secretary the ability to revoke and ban any movie of their choosing, as well as the ability to implement a $128,000 fine on anyone caught screening an unlicensed title. Widely-circulated memes have used scenes and characters from Avengers: Endgame to capture the mood of the protests, many of which depict Chinese Communist Party leader Xi Jinping as Thanos.

If the MCU blockbusters and other so-called ‘anti-establishment’ movies are deemed to be inspiring pro-democracy supporters in any way, then the current regime is more than likely to simply ban them in the country, according to former Democratic Party member Ted Hui. It’s a sticky political situation, but the censorship and possible banning of The Avengers is a twist that nobody could have predicted.


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