Image Credit: Disney
Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
haunted-mansion-2023-movie
Image via Disney

‘Disney definitely missed the memo’: The understatement of the summer sums up the Mouse House’s latest money-hemorrhaging tragedy

It's obvious, but Disney would rather set fire to a huge pile of cash instead.

After just days in theaters, the wreckage of Haunted Mansion is already being sifted through after Disney did exactly what everyone was expecting it to do and unleashed another massive box office bomb into the world.

Recommended Videos

It might sound harsh to write off the blockbuster reboot when it only released on Friday, but when you consider the $157 million budget plus the additional marketing and distribution costs, a $24.5 million opening weekend that turned out lower than the Mouse House’s biggest flops of all-time ensures that there’s virtually no chance already it’ll turn a profit.

So what happened, then? Well, rebooting a 20 year-old Eddie Murphy movie that wasn’t exactly well-received to begin with or a runaway success definitely didn’t help, neither did the overriding sentiment that every single one of Disney’s attempts to capitalize on the success enjoyed by Pirates of the Caribbean two decades ago has failed miserably.

haunted mansion
Image via Disney

Of course, there’s also releasing a Halloween-tinged feature at the end of July, with analyst Jeff Bock hitting the nail squarely on the head in an interview with Variety.

“Disney definitely missed the memo trying to launch their spooky pic in the middle of summer. While horror can certainly succeed at any time on the release calendar, this family friendly product would have been much better served in the fall and sheltering clear of all the summer popcorn pics.”

It’s a “no sh*t, Sherlock” answer, but an entirely accurate one regardless. Disney Plus might win it new fans come spooky season, but that’s not going to do a thing to stem the financial bleeding.


We Got This Covered is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission. Learn more about our Affiliate Policy
Author
Image of Scott Campbell
Scott Campbell
News, reviews, interviews. To paraphrase Keanu Reeves; Words. Lots of words.