Calls for Star Wars to follow trends established by the MCU have been littering the internet for years, as people urge the intergalactic franchise to take cues from massively popular releases like Guardians of the Galaxy or even The Avengers.
Several ideas popularized by Marvel’s string of massive releases have also been plugged as potential fresh avenues for Star Wars, but it turns out fans are not interested in a Star Wars multiverse or an Endgame-esque conclusion to the Mandoverse. The conversation recently shifted gears and instead suggested the MCU has something to learn from the Star Wars universe. A fan openly wondered why the sprawling cinematic franchise has yet to mimic the titanic sci-fi favorite’s official celebration, creating its own Marvel alternative akin to the recent Star Wars Celebration, which ran from April 7-10 in London.
The massive event served both as an opportunity for Star Wars diehards to gather and celebrate the timeless franchise, and as an opportunity to announce, discuss, and hype upcoming Star Wars projects like Ahsoka, Star Wars: Skeleton Crew, and the reintroduction of Daisy Ridley’s Rey.
Marvel fans would like to see the MCU take up a similar tradition. The franchise puts out a massive amount of content each year, after all, and an official Marvel Celebration could serve as a great opportunity to plug future projects and promote upcoming releases. Both franchises are owned by Disney, and both tend to dominate the box office with fresh releases, so it’s fair to wonder why — and how — an official MCU day doesn’t exist yet.
In the comments below a post pondering this exact question, people largely heaped blame on D23 and San Diego Comic Con, which currently serve as Marvel’s biggest annual events. Both tend to serve the same purpose as Star Wars Celebration does, but — as OP minterbartolo pointed out — during these events, the MCU is forced to share the stage with a range of other projects. Were there a specific MCU Celebration, it could zero in on exclusively Marvel projects, rather than yielding time to anything else.
While there is some support for the idea of an MCU Celebration among commenters, most feel the event would be unnecessary. The franchise already gets plenty of buzz — something that is likewise true of Star Wars — and SDCC makes plenty of space for upcoming announcements in the franchise.
That’s not to say it will never come to pass, of course. This is Disney we’re talking about, after all, and if the behemoth brand sees a monetary benefit in initiating an official MCU holiday, it will almost certainly come to pass eventually. Assuming the next few MCU releases turn the tides back in the franchise’s favor, of course. As of late, the MCU is hemorrhaging fans, thanks to a string of lackluster releases, and viewers are starting to lose faith in the property. Should it turn things around, and reclaim the fans it’s losing, however, a future Marvel Celebration isn’t out of the question.
