6. Chronicle
The marketing campaign for Chronicle was brilliant, and this poster was the best of the bunch. Not only is the spacing on the poster pristine, but it does a good job at evoking the humorous side to the film, while still putting a great emphasis on the dark story.
The clouds are subtly awesome, not giving away too much about the film, but still hinting at the powers Dane DeHaan’s character, Andrew, has. On first look I thought this poster may have been a bit of a spoiler, giving away that Andrew does indeed go bad, but upon watching the film the transformation is never hidden, so more props to the poster.
Lastly, the best part of this poster isn’t completely apparent at first, but after studying it you may notice a slight bit of cloud in front of Andrew. That’s right, not only does this show his power over the elements, which is cool, but he’s flying, which is absolutely awesome.
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Published: Dec 22, 2012 01:22 pm