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When is the best time to post on TikTok?

Optimize your content to get the maximum reach on TikTok.

Unless you’ve been living under a rock, you know that TikTok is home to thousands of new clips posted each day from creators all around the world. The app, which is a spiritual successor to Vine, allows users tell their stories in a short video format shared across the site’s algorithmic content feed.

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So if your goal is to make a name for yourself on the platform, you’ll need to increase your reach to get as many eyes on your work as possible. Tags, titles, relevant topics, and hot trends are all popular ways to build a following and obtain attention on the site. But more than anything, the specific time you post a video to TikTok can make or break your shot at going viral. Upload at the right time, and TikTok’s algorithm may just pick up your video and send it to the masses.

Due to its popularity, any small changes you can make to your TikTok posting schedule may do wonders in ensuring your channel grows at the fastest speed possible. In this article, we’ll break down the best times for you to share your content on TikTok, and how to adapt your upload schedule to your time zone.

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There have been extensive studies to determine when users should post on TikTok. Now, thanks to the Influencer Marketing Hub, we have a strong idea about the best times for engagement.

Here is the schedule you should work around, according to the company’s research of other 100,000 top-performing posts. All times are listed based on Eastern Standard Time.

  • Monday: 12pm, 4pm
  • Tuesday: 4am, 8am, 10am, 3pm
  • Wednesday: 1pm, 2pm
  • Thursday: 5am, 3pm, 6pm
  • Friday: 1am, 11am 7pm, 9pm
  • Saturday: 5pm
  • Sunday: 1am, 2am, 1pm, 2pm, 10pm

Among these findings, Influencer Marketing Hub narrowed it down even further to pinpoint the prime times to stand out for the best performance.

  • Tuesday: 9 am
  • Thursday: 12 am
  • Friday: 5 am

While these times are when the platform gets the most engagement statistically, you may want to tailor your schedule to suit your content. For example, if your audience is mostly based in Australia, you’ll need to drop videos during the key times within that region. The process is the same for each different time zone.

If you aren’t sure where your audience is based, TikTok Pro grants users the ability to see their contents’ analytics. A Pro account is free, so if you’re eager to optimize your content based on time and location, it’s worth getting the extra information.

All of these tips will help you get the most reach for your content. But remember, the most important factor to blowing up on TikTok is having strong, relevant content. Keeping up with trends is just as beneficial to building a fanbase as posting at the right times.


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Image of Taylor Mansfield
Taylor Mansfield
Fascinated by the art of journalism, Taylor Mansfield has been writing for over 10 years. In the present day, she lends her expertise as a Staff Writer / Editor for WGTC, tackling a broad range of topics such as movies, television, celebrity news, and of course… *anything* horror! Because wherever there is horror — Taylor isn't far behind. She has previously contributed to entertainment sites such as GamersDecide, MovieWeb, and The Nerd Stash.
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Ryan Galloway
Assigning Editor for We Got This Covered, avid moviegoer and Marvel enjoyer.