Season 3 of The Boys hasn’t finished shooting yet — with the most recent set photos reveal Antony Starr’s Homelander playing to an adoring crowd — but the viral marketing campaign is already underway.
The Seven on 7 newscast arrives on the seventh, each month, and will continue to do so up until The Boys returns. It’s an ingenious way to keep the buzz simmering while teasing what could turn out to be some significant plot points.
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The last edition revealed that Starlight’s ex-boyfriend, Supersonic, is back. They were previously romantically involved as part of the Young Americans when he was known as Drummer Bay; this could spell bad news for Hughie. The latest Seven on 7 offers the usual tidbits, including A-Train’s music video; however, most noteworthy is the impending launch of Vought+.
The Boys has skewered the superhero genre and the latest print and online media trends equally measure, so it’s fitting that the rise of the streaming service is next in the firing line. Vought launching their own platform probably isn’t going to be a good thing given the company’s propensity for misinformation, misdirection and manipulation, but with no official announcement for the Season 3 premiere forthcoming, lets get a few more Seven on 7 installments in the interim.