Finding the girl of his dreams (AKA Serena Page) and taking home $50k as the winner of Love Island: USA season 6, this summer just keeps getting better and better for Kordell Beckham. Today, Aug. 19, one of his long-term goals (#IYKYK) finally came true, securing a partnership with a brand that he has been dreaming of working with since the beginning of his stardom: Cheez-It.
Although Kordell and Serena coupled up on the first day in the villa, it took several days for the latter to feel a spark with the Houston, Texas native, questioning his depth and his overall intelligence. Having a great deal of “get to know you” chats in the early stages of the show to see if there was actually a connection there, there is an iconic instance where Serena wanted Kordell to share some of his long-term goals, with the 22-year-old admitting that he would like to be sponsored by the cracker company someday.
“I definitely want to do sponsorships as well… Cheez-Its, I can’t get enough of Cheez-Its,” Kordell said at the time, resulting in a serious eye-roll from Serena. Lucky for Kordell, things appeared to have worked out in his favor nonetheless!
Today, Aug. 19, Cheez-It and Kordell shared a collaborative post to Instagram captioned, “Long-term goals. Tomorrow,” poking fun at the infamous conversation with Serena. In the photo associated with this oh-so silly caption, the model and aircraft fueler is seen rocking a Cheez-It-branded crewneck sweatshirt on the front of one of their classic cracker boxes, and naturally, fans of the franchise went crazy:
“This is my favorite thing that’s ever not happened to me directly”
“And we were clowning this mans goals
He made it happen”
“No dream is too big or too small
”
Kordell’s Love Island: USA co-stars got a piece of all of the action as well, also taking to the comment section to express their enthusiasm for this collaboration:
Serena Page: “YOU SEE ITT
”
Liv Walker: “YAYAYAYAYA”
Kaylor Martin: “Love this
Rob Rausch: “Bro completed his long term goal. WHAT ARE YOU GONNA DO NOW??”
Miguel Harichi: “HE DID ITTTTTT”
As for what this collaboration will entail, it includes Kordell-branded boxes of his favorite Cheez-It flavors — White Cheddar, and Hot & Spicy — which combine to form his dream flavor combo that he revealed on an episode of the Chicks in the Office podcast: Spicy White Cheddar. Called the “Kordeezy Cheezy Couple,” these special-edition Cheez-Its will be available for purchase online beginning Aug. 20 at 11am ET/9am PT, and we recommend that you snag a box while supplies last. We have a feeling that these will sell out in a heartbeat!
Until then, to see Kordell Beckham, Serena Page, and the rest of the Love Island: USA season 6 cast back in action, catch the highly-anticipated reunion special tonight at 9pm ET/6pm PT via Peacock. Based on what we have seen via social media, it is sure to be as spicy as can be…
Published: Aug 19, 2024 10:46 PM UTC