Sony are pulling out all of the stops to ensure that awareness and hype for Venom: Let There Be Carnage is at an all-time high, which is understandable when the studio have been hit harder than most by the effects of the pandemic.
Misha Green clearly hasn't let herself be affected by the surprise cancellation of HBO Max's Lovecraft Country after a single season, throwing herself into a pair of high profile projects that may end up signalling a future working in the realm of big budget effects-driven blockbusters.
Jon Watts had only directed two low budget movies before being tasked with integrating Tom Holland's Peter Parker into the Marvel Cinematic Universe with Spider-Man: Homecoming, and he's remained exclusively in the superhero genre ever since.
Audiences of a certain generation will fondly remember American Gladiators, the action-packed competition series that was massively popular during its original seven-season run between 1989 and 1996. Contestants were put through the physical wringer as they sought to defeat both treacherous obstacle courses and their titular opponents, and it was entertaining stuff.
Amazon had already established itself as the place to be for R-rated superhero content thanks to the overwhelming success of The Boys, but the platform only reinforced its reputation even further when the first season of Invincible premiered this past March.
Netflix are keen to build as many in-house franchises as possible to continue powering the platform's lineup of original content for years to come, but they're still on the lookout for that generational property that will make audiences fall in love the way they did the first time they saw Star Wars or Harry Potter.