Celebrities selling themselves to the highest bidder is hardly a new phenomenon, and we've all become conditioned to seeing a cavalcade of A-listers either promoting or endorsing products that they've almost certainly never used in their day-to-day lives.
When the time comes for the Marvel Cinematic Universe to announce concrete plans for its X-Men reboot, the chances are exceedingly high that Kevin Feige and his team will wipe the slate entirely clean and start with a blank slate.
Michael Gracey may only have one feature film under his belt as a director, but that project happened to be The Greatest Showman, the instantly beloved musical that earned $435 million at the box office, landed an Academy Award nomination for Best Original Song, won a Grammy for its soundtrack and spurred Hugh Jackman on to mount a one-man stage show that toured the globe.
Given how badly burned Eternals was by a single journalist revealing the identity and circumstances of the movie's first post-credits scene almost as soon as the world premiere had ended, Sony and Marvel Studios will be going to great lengths to ensure that a similar fate doesn't befall Spider-Man: No Way Home.
On any given day, the Netflix most-watched list will feature a smattering of family comedies, with households all over the world regularly gathering together to sit in front of their televisions to enjoy some lightweight and inoffensive entertainment suitable for all ages.
The character may have made his comic book debut in 1973, but it would be another quarter of a century before Blade punctured pop culture at large, and it was all thanks to Wesley Snipes' ass-kicking first outing as the Daywalker.
In the vast majority of cases, disaster movies tend to leave any real dramatic stakes at the door in favor of an increased focus and heavy reliance on spectacle, and applying the tropes of a subgenre that's largely defined by grandstanding set pieces to a tragic true-life story requires a very deft and delicate balancing act.
Benedict Cumberbatch was first announced as part of the Marvel Cinematic Universe in December 2014, but it wouldn't be unfair to say that the franchise hasn't exactly made the best use of its resident Sorcerer Supreme. Until now, that is.
Netflix has a lot to answer for when it comes to the renewed interest, popularity and visibility that serial killers have in the cultural sphere these days, with the streaming service's succession of documentaries drawing in huge viewership figures while generating plenty of debate, discourse and discussion on social media.