The Spider-Man: Homecoming Trailer Shows The Film Industry’s Spoiler Problem

Our Self-Control

There are still a lot of people out there who enjoy spoiler-filled trailers. Heck, there are even folks who actively search for Game of Thrones leaks before watching a season. At the end of the day, it’s all different strokes, so it’s important to manage our own self-control.

No one’s forcing us to watch trailers. It’s the FOMO that burns in our souls, because we’re nosy and need to know along with everyone else. More and more people are refusing to watch trailers because of the spoiler element, and that’s perfectly fine, too. Take me as an example: I’ve muted the keyword “SpiderManHomecoming” on Twitter for my own sanity. Not because I don’t want to watch the movie, but for the exact opposite reason.

Unique Content

Undoubtedly, studios are left with a conundrum: show too much or show too little. This is where they’ll need to be smart and learn from the Deadpool marketing team. From exclusive online content and gags to the Valentine’s Day-themed trailer, the campaign was incredibly unique and over the top that everyone took notice of the film.

I mean, did you even know what the plot was before going in? I know I didn’t, but I was excited to watch it anyway. Even the recent Deadpool 2 teaser before Logan was equally brilliant – it has almost nothing to do with the upcoming sequel, but it got us excited for it.

Time For Change

It’s high time that studios and agencies forget about the old way of marketing and consider new, innovative methods of capturing our attention that aren’t so in your face. Right now, it feels like every trailer is a one-last-ditch attempt at grabbing us by the jugular, and it’s only ruining our theater-going experience.

In the age of too much, maybe it’s worth remembering that less is still more. Or is it?

Tell us, do you think the latest Spider-Man: Homecoming trailer spoiled too much of the film? Sound off in the comments section below.